Fast Food, as the name suggests, provides instant and seamless gratification. It’s massive consumption and success lies in it being “fast”. Speed, in this day and age, is everything. We exist in a time of overnight superstars and multi-millionaires. The success of that comes from self-packaging. We are consuming products as well as being consumed as one as well. Mirroring advertised lifestyles and products through Instagram, to me, is a contemporary way of accepting the presence of, and dependency on consumer culture in every aspect of life. We are definitely not ignorant, yet are unable to break through because we thrive in dwelling in this consumer craze. Perhaps then, we all really are just (liberated) prisoners, of our own device.
– Minaa Mohsin, “Winner Winner Chicken Dinner”